The Leading Meeting Point for the Beauty Industry, 39th Beauty & Care İstanbul, Opens Its Doors in İstanbul Again on 18–21 March 2027!
As the beauty industry continues to evolve in response to changing consumer expectations, innovative technologies and rapidly developing professional applications, 39th Beauty & Care İstanbul, one of the industry’s leading meeting points, is preparing to open its doors again from 18–21 March 2027 at İstanbul Lutfi Kirdar International Convention and Exhibition Centre, Rumeli Hall.
With 39 years of industry heritage, Beauty & Care İstanbul continues to bring together the industry’s leading product categories and professional visitors under one roof, offering brands, distributors, buyers and industry professionals a strong platform for trade and business development.
A New Season, New Business Opportunities
Each new season marks the beginning of a new chapter in the beauty industry, bringing new products, professional applications and business opportunities to the forefront. Beauty & Care İstanbul provides exhibiting companies with the opportunity to showcase the latest industry developments, connect with new customers and expand their business networks.
Over 4 days, face-to-face business meetings, an international visitor profile and a strong buyer network will enable exhibitors to strengthen existing business relationships while exploring opportunities to enter new markets.
Bringing Key Players of the Beauty Ecosystem Together
39th Beauty & Care İstanbul brings together the industry’s diverse product categories under one roof.
Key product categories at the exhibition include:
- Medical Aesthetics, Dermatology Products & Equipment
- Cosmetics & Makeup Products and Equipment
- Nail, Hand & Foot Care
- Hair & Hair Care Products and Equipment
- Spa, Wellness & Fitness Products and Equipment
- Longevity & Healthy Living Products
This diverse product portfolio enables visitors to explore the latest products and solutions across the industry, while providing exhibitors with direct access to their target audience.
Strong Brand Visibility and a Professional Network
One of the key benefits of exhibiting at a trade fair is connecting your brand with the right target audience. Beauty & Care İstanbul offers brands strong visibility through its qualified visitor profile, international participation and professional environment, while providing an ideal setting for building valuable business connections with industry professionals.
Knowledge, Experience and Inspiration on the MasterClass Stages
One of the highlights of the 38th Beauty & Care İstanbul, the MasterClass Stages brought together professionals from a wide range of beauty industry disciplines over 4 days. Featuring more than 35 sessions and over 45 speakers, the programme covered a wide range of topics shaping the industry’s current agenda, including medical aesthetics, anti-aging & skin care, longevity, aromatherapy, spa & wellness, professional makeup and hair design.
Bringing together expert insights and experiences, the MasterClass Stages combined educational content with live demonstrations and professional experiences. The programme was further enriched by special showcases highlighting the creative world of hair design. A special conversation featuring Communications, Brand & Career Consultant Banu Noyan and Sabit Akkaya, Founder of Sabit Akkaya Hair Stylist and Honorary President of the Hairdressers Association, also added a valuable perspective to the programme, focusing on industry experience, creativity and professional development.
The MasterClass Stages added further value to the exhibition experience while providing an important knowledge-sharing platform for professionals looking to stay up to date with the latest developments across the industry.
A Brand-New Experience and New Business Opportunities Await at the 39th Edition
39th Beauty & Care İstanbul is preparing to offer visitors a new experience this year. Making its debut at the exhibition, the Longevity Special Area will bring innovative solutions focused on healthy ageing, preventive health and wellness together with the beauty industry, adding a new dimension to the exhibition’s evolving vision.
39 Years of Trust, Ready for a New Season
With nearly 40 years of industry experience, Beauty & Care İstanbul continues to be one of Türkiye’s most established professional beauty trade fairs, as well as a strong trade platform supporting the development of international business connections.
Taking place from 18–21 March 2027 at İstanbul Lutfi Kirdar International Convention and Exhibition Centre, Rumeli Hall, this major industry gathering invites you to position your brand at the heart of the beauty industry, build new business partnerships and help shape the future of the beauty industry.