Beauty & Care İstanbul, which brought the beauty industry together for the 36th time, was held on March 7-10 2024 at İstanbul Lütfi Kırdar International Congress and Exhibition Center Rumeli Hall. This year, visitors were treated to a visual feast of trendy beauty applications and presentations at the fair. The fair, which provides opportunities for international cooperation and mutual agreements, has also created an important platform in terms of the commercial volume it has generated. In terms of business contacts, the expected figures were exceeded.

Beauty & Care İstanbul Fair, organized by TG Expo Fuarcılık A.Ş., brought together the beauty industry for the 36th time. Foreign professional buyers from a total of 55 countries attended the four-day fair. With 27,801 professional visitors, more than 226 exhibitors and more than 618 brands, the fair broke its own record in terms of exhibitors and visitors.

INDUSTRY INNOVATIONS WERE ON DISPLAY AT THE SHOW

At the Beauty & Care İstanbul Fair, where many international and local professional cosmetic brands met and new technologies were exhibited, domestic and nationally produced beauty devices as well as world giant brands were presented. In addition, the fair, where the most advanced devices, technologies, equipment and methods related to hair, spa, wellness and fitness are exhibited for four days, will attract local and foreign doctors, plastic surgeons, aesthetics and beauty experts, dermatologists, hairdressers, make-up artists and other sectors. It also hosted professionals.

The fair, organized by TG Expo International Fairs, presented the technologies and latest trends of brands from countries such as Türkiye, France, Switzerland, Iran, Austria, Germany, Belgium, USA, Greece, TRNC and Algeria to the exhibitors. 

At the fair, which also included permanent makeup and eyebrow designs, new trends were discussed and applications were performed with the visitors witnessing pleasant pictures.

The new trend in eyebrow designs with the golden ratio is naturalness in eyebrows. The naturalness is achieved by combining hair technique and powdering processes. On the other hand, colorful masks with different ingredients used in skin care provide skin brightness and healthy appearance.

Visitors also had the opportunity to try many applications such as face yoga, make-up applications and non-surgical rejuvenation. Visitors from all over Türkiye flocked!